Whitney Ruef

‘I love these adverts I made for an energy company’ - a sentence I never thought I’d write.

I’m so fond of these for their simplicity, and because I got to just write some silly jokes. I also got to work with a team of lovely, talented people and great clients with great taste.

I don’t say the words ‘dream project’ lightly, but if there ever was one, this is it. Sadly Bulb is no more, but I’ll always remember it fondly.